Retail

Use case: Each customer’s digital experience is personalized

Context

Become the most personalized brand in the world

  • ~30 static customer segments
  • Single channel personalization
  • Highly manual operations
  • Simple gamification

Approach

  • Personalized offers & experience
  • Anticipate customer behavior
  • Drive transaction and ticket

Impact

3x

Improvement in campaign results run rate

150%

Increase in marketing engagement

200%

Increase in net

+100M

Incremental revenue